A Case for Social Media, Outreach, Marketing and Distribution Producers

The first time I heard of a 50/50 film budget, I was like, yeah, right, like I’m going to spend 50% of my production budget on M&A (Marketing & Advertising).

That was the fall of 2009 after having spent all but $1K of my budget on MAKING a film. The remaining 1K was earmarked for festival submissions.  Not long after I started spending my own money to cover outreach and marketing expenses so the film would meet some deserving eye balls.  Not including my labor, 20% of the production budget for distribution seemed about right.  But then I started factoring in my time and realized how long an outreach, marketing and distribution process lasts. 50% now was very reasonable.

Crowd Funding a Year Later: One Success – One Bomb – Part 11

Gary Delfiner, Rob Barabas, David Mandel (blog interviewee),
Aubrey Levy

 

 

 

 

 

 

 

 

 

 

 

 

 

A year ago we accompanied David Mandel and his partners on the Kickstarter campaign for their feature Mulligan.  Here, a year and one more Kickstarter campaign later, a wrap up.

David: you now have two Kickstarter campaigns under your belt one, the feature Mulligan very successful the other, a documentary Indestructible Baseball on the Isthmus not so. Can you tell us where the big differences were between the two campaigns in terms of preparation, staffing, ask level, execution and leverage with ‘goodies’?