A Case for Social Media, Outreach, Marketing and Distribution Producers

The first time I heard of a 50/50 film budget, I was like, yeah, right, like I’m going to spend 50% of my production budget on M&A (Marketing & Advertising).

That was the fall of 2009 after having spent all but $1K of my budget on MAKING a film. The remaining 1K was earmarked for festival submissions.  Not long after I started spending my own money to cover outreach and marketing expenses so the film would meet some deserving eye balls.  Not including my labor, 20% of the production budget for distribution seemed about right.  But then I started factoring in my time and realized how long an outreach, marketing and distribution process lasts. 50% now was very reasonable.

Documentary Distribution Update

Peter Broderick, an independent film distribution consultant and strategist posted this month on getting ready for festivals, with Sundance about to start.  Getting into Sundance is something many of us dream of and so few achieve.  Needless to say, the advice goes beyond festivals and also provides a good check list, and primer on independent distribution windows, strategies and current trends; a definite must read if you’re about to, in the midst of, or thinking of distributing anything with pixels, consecutive frames and sound...   

 

Peter links to a post by Thom Powers Distribution Advice for 2014 – a must read, especially for doc filmmakers and to Ted Hope’s blog who in effect has curated a list about all things festival – and distribution – and this list is being updated as we move along! That should keep you busy for at least a while… once you’re done, why don’t you share what you learned here?

If You Ain't Livin' On Edge, You're Takin' Too Much Space

The first time I heard the quote: "If you're not living on the edge, you're taking up too much space" was at "The Conversation" at Columbia University, March of 2010.  It was an exciting time, the internet and social media in particular were changing how a filmmaker - or any artist, content producer and creative - shared their wares with his or her audience and fan base. We now had direct access to audiences without layers of sales agents, distributors, aggregators, studios, etc.  We could engage directly, get our messages out AND (potentially) make some money.