Context - Part 3

A guest post Leadership Unplugged on Brian Solis’ site (yes, again) started out being about leadership and then went into context and content.  Written by Roland Deiser and Sylvain Newton the article makes some very relevant points about an ‘unplugged’ and less perfect leadership style in a fast changing and moving world.  What struck the nerve for me were the following paragraphs:

The Culture Code

There’s a book with that title I wish I had read after a year or so of living in the States.  The Culture Code found me in 2006, the year it was published and it was a veritable “aha” experience.  Clotaire Rapaille, cultural anthropologist and marketing expert (not without controversies), originally from France takes an advertising approach of distilling each experience, i.e. cultural differentiator into one word.  He gives the example of car advertisement in The Culture Code. 

 

What would the one word be that comes to mind when advertising cars to Americans?  It would be “freedom” – look at the truck commercials in particular – the car in the wild-wild west scaling some desert mountain, or roaming freely deserted down town streets:  it screams freedom to move around as you please.  How would you sell a car to Germans?  “Precision” – Germans want to know their car is of highest quality precision engineering possible.  No “over-engineered” Mercedes would ever come out of Detroit.

Identity and the Other – Synopsis

Here the (current) Synopsis for my next film Identity and the Other:

 

How Swiss are Muslims living in Switzerland, how Swiss do they want to be and who decides if they are Swiss enough?

 

Identity and the Other explores the lives of several 2^nd generation, millennial, Muslim immigrants, which represent a section of a culturally, religiously and ethnically diverse Switzerland many Swiss feel uneasy about.

Megatrends

I came across megatrends repeatedly doing research for my next documentary Identity and the Other and decided to do a bit of further digging. I found different definitions for different countries and cultures, no surprise there. The following seemed the most comprehensive. 

 

Megatrends are defined as forces (i.e. trends) affecting all aspects of our lives over a long period of time. Factors are: