The title sums it up: the term social media is a tad overused
and social business is in theory happening but not really and who
really gets it (other than Brian Solis)?
To start the conversation I want to highlight a few blog
posts I’ve been reading by the “initiated”. They all just so happen to have been guest
posts on Brian Solis’ blog as well as Brians’ two cents.
October of this year Chris Heuer wrote a guest blog
on Brian Solis’ site with the title “Social
Business is Dead! Long Live What’s Next”. In response Philip Sheldrake writes
in November on the same blog: “Impatience
is a Virtue: What’s Next for Social Business”. And then Brian Solis sums it up in December
with: “Social
Business in not Dead: New charts and data reveal the real evolution of social
businesses”.
