Context - Part 2

(In case you were wondering: no, you did not miss out on part 1 – I just thought I’d jump to part 2, because part 1 takes a lot of deep thoughts and I’m not done sorting them out yet as I’m busy with my life and having a good time)…

 

My mother and I visited the Jeff Koons exhibit at the Fondation Beyeler in Basel, Switzerland this week. Two years ago we had the privilege of visiting Koons’ studio on the west side of Manhattan, thanks to an artist friend of mine who works there.  Our trip to Basel was a great full circle experience to our studio visit.

Olymic Coverage

When worlds collide...  As the Summer Olympics 2012 are wrapping up I’m a bid sad, as I missed the entire thing and for several reasons.  Most importantly, I had better things to do – like get myself out of the house and enjoy the Swiss Alps and do some moving around myself.  Secondly: I was abroad and had no TV where I stay and thirdly, it never occurred to me that the first and second reason would prevent me from seeing highlights;  I had planned on watching what interested me virally, but apparently I got stuck somewhere between TV monopoly (anybody say NBC?), the Organizing Committee of the Olympic games and 2005. Seriously?

So here we are, 2012 and YouTube has been around for, say, seven years and we’ve (or at least I have) heard a lot about that nifty synergy where videos go viral and then garner more hits (as in clicks on the web) and more interest and move traffic to the source of the video.  Sound familiar?  Well, maybe to you, but not the Organizing Committee of the Olympic Games, NBC nor any other TV station that paid a g’zillion to secure exclusive broadcast rights.  

What on earth was NBC thinking when they delayed broadcasting the day’s events to the evening prime time slot when the games where in London, five hours ahead of the East Coast?  Did they seriously think they could control the internet and social media?  Why not go live AND show the highlights in the evening?

Did the OCO think they could control Social Media without consequences?  They sure tried hard for the past two weeks.  What happened to our 1^st Amendment?

The OCO is taking down all YouTube video of the current games and has threatened sanctions against athletes who tweet and mention their sponsors. See this guest post on the Brian Solis blog by Eric Schwartzman. It sums up the Olympic social media fiasco beautifully. 

And go on YouTube and search ‘Olympics 2012’ and click on say, synchronized swimming. I did and for a moment I was wondering why the swim suits were a tad old fashioned, but guess what, the clip is from 1984. Click on any other video of the 2012 Olympic Games:  NONE are from the current games. 

The OCO had a great opportunity to show the world how traditional and social media can play hand in hand and benefit from one another and share synergies and allow for a singular situation where the context is perfect to create and SHARE amazing media moment after media moment.  They failed miserably; going Orwellian on us instead à la 1984 and showing us the ugly side of “Big Brother is Watching You”.

Good bye London, no tears shed as I’m clueless as to what happened and hello Rio de Janeiro 2016 – please get it right.

Pushing the Envelope

This just a quick reminder that we need to step out of our comfort zone – daily! Stepping out can be on so many different fronts. I first experienced it on a regular basis when I went from smoker couch potato to marathon runner and triathlete.  Pushing the envelope seemed easy –it was part of the training plan.  What pushing the envelope also did, it made me come alive (and it was not only because I was fitter), it made me more alert and more open to other opportunities, and it reminded me of how I felt when I came to New York in 1989 – alive and open to opportunities.  So, what’s next?  As it turns out: plenty.  

 

We are creatures of habit and even the best habits need upending every once in a while (as long as they’re legal. The shaking of old habits that is). And most importantly we need to step out of our comfort zone with our relationships and with our careers.  Both need constant tweaking and both need a daily push out of the ordinary to stay relevant, exciting and successful.  What do you do to push YOUR envelopes and what ARE your envelopes?

Crowd Funding – Where the Hell is my Gift? – Part 10

I feel like a three year old: I want my gift and I want it now.  Now, now, now!  

So, I did a bit of research and after I’m feeling more like a ten year old. Intellectually I understand the fact that instant gratification is not always possible and that a reward waits in the future, but I still want my gift now, darn it.

I have invested in three projects on Kickstarter, a book, a cultural center and a film. Of course I have not invested in either, I have invested in PARTS of either:  small parts.  And herein lays the problem.  We (the Kickstarter community) invest in our friends’ and colleagues’ projects, or causes we are passionate about and more than not they are asking for donations to cover parts but not all of their funding needs. 

If I fundraise 10K for research of a documentary film I would be foolish to promise the finished film. First off, the delivery would be a few years from now and secondly I would not be able to guarantee delivery to begin with, because too many things can happen from research to finished film.  This seems too basic to have to mention, but I guess I do: make your pledges such, that you can deliver and do so on time. And in the interim: communicate!

There needs to be as much thought given to the fundraising part as to the delivery.  The goal is not only achieving our monetary goal by a certain date, but also - and equally important if not more important - the goal has to be to deliver on your pledge promises.  The dates for delivery have to be realistic and the goods or services to be delivered have to be realistic. And in the interim: communicate! (No, not a mistake – I just want to make that point again).  Shit happens, if it does: communicate.  Things get delayed:  communicate.  The creative process is a slippery one:  if it takes a lovely detour: communicate. 

I give you the three examples of the projects I have supported.  I did re-read and watch each of their pitches and here’s what works and what doesn’t.

Although I have waited the longest for Clouse’s Houses, the author Carol Clouse did a fine job managing expectations, explaining plan B upfront and keeping her backers up to date throughout the year she said it would take to finish her book.  Her fundraising goal was $5,000 which she reached June 22, 2011 with $5,055.  I pledged $25 to receive the book and an art card and to support (most importantly) the editor of the book for whose professional services the fundraiser took place. Needless to say, the editor, Barbara Fischkin is a friend of mine.  It’s a bit over a year, but the last communication to backers was six days ago and I’m apparently getting a 2^nd edition (after mistakes where discovered in the first) and it will be shipped to me by August 1^st.  

Good job: A. Why: Communication throughout the process.

The feature film Mulligan set out to raise $10,000, which it did by December 31, 2011 with $11,528. I pledged $50 to receive a golf ball and tee, both branded with the Mulligan logo, which I received promptly, but I am waiting on the digital download of the film and the score (both promised for May 2012).  

I just mailed with David Mandel who wrote on this blog about the behind the scenes launch a Kickstarter campaign and he says “they’re on it”.  Last Kickstarter communication: April 9, 2012. 

This would seem to be a quick and easy fix. You’re finishing a feature film, you don’t have a professional staff and you’re probably juggling a few new projects to keep paying the rent.  Make sure you make one person responsible of posting updates on a regular basis and everybody is going to be happy.  But you NEED to update.  And: if you think you’ll be done by May 2012 – add three months to be safe.  

Fair job: B+. Why: they did a partial delivery early on, but then got sloppy on their communication and delivery.

Now, on to the outfit that will make a Kickstarter success harder for the rest of us who come after.  Last summer I supported the cultural center Park51 (NYChildren Exhibit: Let’s open Park 51’s doors to the world!) for many reasons, one being that I was going to show my film there in conjunction with the exhibit NYChildren which ties in nicely with my film Abraham’s Children and the cultural center itself.  Park51 reached their fundraising goal of $70,000 on August 10^th, 2011.  

I pledged $25 to receive the book of the NYChildren exhibit, which was available for purchase at Park51.  This was September 2011. The last communication to backers on Kickstarter was posted on October 4^th, 2011. No book, no explanation and this organization has professional staff.  

Failure: F. Why: no delivery, no communication AND the book exists. Double boo!

This is the moral of the story: if it weren’t for the fact that I was supporting FRIENDS I’d not go back on Kickstarter to support a project.  I think the Kickstarter model is awesome and I hope one day to be one of the successful fundraisers to be added to a list of great creative projects at exceeded fundraising goals, but without delivery of pledges it doesn’t work and will increasingly work less, if potential backers, other than your parents, siblings and spouses, shy away after being ‘burned’.  Set realistic delivery goals and keep on communicating – it takes so little to do so, so do it!

The Problem

I watched a lovely documentary by filmmaker Jennifer Fox today, My Reincarnation.  It’s a wonderful family story against the backdrop of Tibetan Buddhist teachings.  Not only did I see a schoolmate and friend from film school at the New School, Antje, in one of the shots at the Italian ashram – what are the odds and I wish I had her last name to find her - but there was this lovely exchange between the elder Rinpoche and his grandson: “If you have a goat, you have goat problems; if you have money, you have money problems; if you have a car you have car problems”. At the last example, to which the young boy can relate to, his eyes light up and he says: “Yes, the car could be stolen”.  

I have blog problems; more accurately I have a time problem. I’ve been busy, so busy with production, that thinking about what to write - which takes up so much more time than the actual writing - is just not happening.  But, now I’m back and with new material in hand.  So, stay tuned, dear reader (whoever you are) and the conversation will continue.  

And by the way: if you want to read about a Kickstarter success and hear from the horse’s mouth, read about Jennifer and her team’s efforts to raise $150K to finish the 22 year journey of My Reincarnation.

Los Angeles Shoot

Shooting in Cali - our grip

San Diego Shoot

 Shooting in Cali