Context – Part 1

After posting Part 2 before Part 1 – I should get with the program, so eight months later, here’s Part 1 with some more general thoughts about context.  It’s really about content within context. 

 

I think content and context are intrinsically linked. We watch plays or listen to an opera today with the understanding that when they were written there were other times. We take them as a social comment on their times and within that context they become understandable. Of course there are the great classics that tell us truths that hold true to this day. And I take the word truth in its broadest sense, as there is no absolute truth as we so well know (or should know).  

Reading and Responding

Patience is not one of my strong suits. It serves me well in the heat of production to be comfortable to make quick decisions and to act on instinct. And I am usually right.  But I do have some ground rules. 

 

I have learned (yes, the hard way), to never respond to an email that elicits an ‘emotional’ reaction, or a complex answer on impulse, or as I might rather call it, with efficiency. Best case scenario I can afford to sleep on an answer, or go for a walk in the park.  If not, I get up from my desk and wander around the office for a bit.  We are so trained to answer immediately, be it because we feel it’s expected – the 60 minute rule - or be it that we desperately try to stay ahead of the curve on our in-boxes.  We’ve all come back from a meeting or lunch break to the mother-load of all inboxes.  That’s the moment we are thankful for the few spam messages that eluded the filter.